About

Jean-Éric PELET


Lecturer, PhD, Research, Creation, Communication & Marketing
color…on the Internet

Assistant professor in Management (Marketing)
Research associate, LEMNA, IAE-IEMN – Nantes, University

Qualifié Maître de conférences en Gestion(Marketing)
Chercheur associé, LEMNA, IAE-IEMN – Université de Nantes

Jean-Eric Pelet holds a PhD in Marketing, an MBA in Information Systems and a BA (Hons) in Advertising. As an assistant professor in management, he works on problems concerning consumer behavior when using a website or other information system (e-learning, knowledge management, e-commerce platforms), and how the interface can change that behavior. His main interest lies in the variables that enhance navigation in order to help people to be more efficient with these systems. He works as a visiting professor both in France and abroad (England, Switzerland, Thaïland) teaching e-marketing, ergonomics, usability, and consumer behavior at Design Schools (Nantes), Business Schools (Paris, Reims), and Universities (Paris Dauphine – Nantes). His work has been published in international journals and conferences such as EJIS AMS, EMAC, AFM and ICIS and he has authored two books on u-commerce and e-learning topics. Dr. Pelet has also actively participated in National research projects. His current research interests focus on m-commerce, social networks, interface design, and usability.

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